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A New Look for Henkel

Henkel launches a new corporate design and slogan around the world.

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By: TOM BRANNA

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Henkel is introducing a new corporate design across the company in combination with the launch of its new slogan “Henkel – Excellence is our Passion.” “Our new slogan summarizes what we stand for as a company and with our brands and our people around the world: we strive to be the best in everything we do,” said Kasper Rorsted, chairman of the Henkel management board. “Both our new slogan and our new visual identity will further strengthen the Henkel bra...

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